Paid Advertising

3 Big Benefits of PPC for Small Businesses In 2019

Should your small business invest in PPC advertisement, or Paid Advertising, in this new year?

Does this look like an investment that will pay off for your marketing campaign and bottom line in the long run?

As someone who understands the importance of effective marketing to a successful business, these are questions you should be asking yourself at the start of this new business year.

Paid Advertising advertisement enjoys different perceptions with different audiences. If you’re contemplating whether or not this is something you should do, here are some benefits of Paid Advertising that should excite and interest you.

PPC Advertising Guarantees Results


According to Google, the average business makes an income of $2 on every $1 they spend on Adwords. To an extent, you’re sure that this investment will generate reasonable returns.

Another stat from Unbounce also revealed that visitors you gain through Paid Advertising ads are 50% more likely to purchase from your business than those you gained through organic search.

This other stat from Google also showed that as much as 75% of visitors to your website, who find local and helpful information would likely come into your stores to make actual purchases.

When it comes to PPC advertising, your probability of getting results and returns is significantly improved. This is more reason why your small business in Pakenham, Beaconsfield, and the surrounding areas should consider this marketing strategy.

PPC Ads Can Greatly Boost Brand Awareness

According to Google, search ads can be very influential to your brand recognition and awareness drive. This study revealed that Paid Advertising can help businesses improve brand awareness by a whopping 80%.

Businesses in Narre Warren, Cranbourne, Officer, Berwick Drouin, Warragul, and the suburbs can tap into this as one of the biggest benefits of PPC to boost their brand image and awareness campaign.

PPC Ads Can Boost Visibility, Traffic, & Revenue

All three of these work in tandem.

PPC ads can greatly boost visibility which in turns increases traffic, which ultimately leads to more sales and profit.

You’ll understand this well when you know that the top three paid ads alone garner 41% of total clicks. And while the average click-through rate for an ad is typically 2%, the ad in the first position averages a far higher 7.94% click-through rate, according to this revelation by AccuraCast.

But there’s more!

You have up there a colourful picture of the huge benefits of Paid Advertising but it’s still very important that you get every piece right so everything can fall in place.  That’s why you need a marketing team with experience to harness every single advantage.

But this can be costly for your small business in Pakenham, Drouin, Clyde, and elsewhere in the world. For your business, it makes sense to outsource your Paid Advertising advertising and digital marketing needs.

If your small business in Pakenham, Berwick, Beaconsfield, and surrounding areas needs effective marketing to unlock growth, contact us today at Ameriam Marketing to leverage our experience, commitment, and creativity for your business growth and long-term success.

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